Content is a channel which brands, marketers, businesses, and content creators communicate and educate their audience.
It is also one of the fastest channels to reach your ideal target audience without paying thousands in paid or social media ads.
Unique content will help you attract and educate your ideal customers or clients, build trust (through a content marketing funnel), and get them to take action.
Marketers use content to attract readers or viewers around a specific idea and hopefully get them to purchase your products or services.
Digital agencies and startups today leverage content to distribute information and get the right marketing message to the right audience.
You see, billions of people are searching for solutions and asking questions online. Think about the number of Google searches that go on each minute.
That's a lot of possibilities for content thus why content is king.
But over the past decades, with the evolution and change in the digital and content marketing space is content really king?
Some of the latest companies like Facebook, Twitter, Netflix, and Google still leverage content to grow it's userbase massively. These companies have billions of users!
Content is regarded as one of the easiest ways to get your marketing and sales messages out there. And unlike paid ads, you can create unique and helpful content for your customers.
It is simply an organic channel to get your brand message out there.
Startups like Buffer, UniclixApp, Hubspot, etc, have built a platform strongly using content. But in this short article, I want to explain to you why "Content" alone is not king and also share what actually is king.
In short, I am going to show you why creating the best content only may generate little to no leads or sales.