Should You Hire a Freelance Writer? Everything You Need to Know (But No One's Telling!)
Updated: 1 day ago
Do you want to hire a freelance writer for your startup to write your blog articles for you?
Maybe you even consider paying someone knowledgeable to research, write and publish your business blogs, or not sure if you should even do it.
Maybe you're in a twist to write content by yourself for your business or employ someone else to handle your blogs and articles.
Should I even consider hiring a freelance blog writer or an agency?
Or someone on the team should handle this?
How much will it cost for someone to write my blog?
Let's get started:
How to Hire a Freelance Writer for Your Startup Blog:
Why startups should hire freelance writers for their blogs?
Did you know that 92% of marketers surveyed said blog posts were the main type of content they produced? (SEMRush). In the same report, 55% of marketers surveyed said they wanted to improve the quality of the content they produced.
In the marketing space, people tend to use the phrase “content is king”.
Content keeps your marketing relevant and effective.
As a small business or a start-up, having a website alone does not guarantee that your visitors or leads would stick around or buy your products and services.
Consistent content is needed to make them trust your brand. Hence, content and blogs are vital in today's marketing space.
Now how does freelancing work today?
11 Solid Reasons You Should Hire a Freelance Writer for Your Startup Blog:
To begin with, who is a freelancer?
A freelancer is someone who works for a company, business, agency, or entrepreneur on a contract or timely basis. More often than not, freelancers are considered to be self-employed and they have the liberty to choose from a wide variety of contracts or gigs.
Who's a freelance writer?
A freelance writer is someone who works for a company as a writer on a contract or timely basis. Thus, a freelance blog writer is someone who works as a content writer to write, publish, and in some instances, promote the blog posts on the brand website.
Can I hire someone to write my blog?
Freelancers, freelance blog writers, and freelance blog writers work remotely and most times don't expect permanent contracts with employers.
Employers do not have too much paperwork to do and expect writing jobs to be done excellently and on time (SUPER IMPORTANT!).
And usually, the employer posts the blog writing jobs on various job boards like Fiverr, Freelancer, Upwork, etc., and expects several applications from various freelance writers on the platforms.
But in recent times, freelance writers create personally branded websites that act as a portfolio.
The cost of maintaining full-time hires is getting quite expensive with each passing moment. And as a startup, you don’t want wages to swallow up your entire marketing budget.
Additionally, since the wake of the CoronaVirus, the internet has revolutionized all sectors and more companies are now working remotely. There are more efficient tools and systems to aid with running a virtual team.
A freelance writer works remotely, and you just need to learn how to manage freelance writers to ensure you run a smooth brand online (and trust me, I would talk about this also).
Grab your glass of coffee and let’s learn:
1. Your Startup Could Save 4-6 Hours Weekly in Writing Blog Articles.
Time is one of the most important elements for business success. Planning your time well and delegating or outsourcing important and time-draining daily or weekly tasks like writing blog posts would save you a few hours for yourself.
How many hours would you need to research, plan, and write out a 2000-word article?
How about designing the images for the articles?
Or finding external resources to link to for SEO?
How do I even begin optimizing for search engines (SEO)?
Coming up with great content or copy for your business requires a lot of time. Writing demands a lot; from researching, organizing, composing, editing, and proofreading your content.
Tasks such as sales, customer points, networking, long-term planning, and product development should be your primary focus.
2. You Get Access to Expert & Resourceful Freelance Experiences
When you want to hire a freelance writer, you have access to not only the global pool of writers, but you have access to the best writers in specific niche markets.
Most freelance writers have worked on tons of projects for unique industries and there is a high probability they have worked on a task similar to yours, especially when they are experts in a specific writing niche, e.g., B2B or B2C.
Need a food blog writer? Look for a food blog writer.
Need one experienced in cryptocurrency? You're just a project search away.
3. Freelance Monthly Blog Subscriptions are Cost-Effective
There are several reasons freelance writers are more cost-effective than hiring a full-time worker. Employing a full-time employee to handle your company blog, you may have to cater for insurance and create a workspace for them.
Altogether, funding an in-house writing team is more expensive.
The hiring process is cost-effective and would be helpful for your small to medium-sized businesses to thrive online on a budget.
4. Your (Well-Optimized) Blog Posts Can Be Your Best Lead Generation Strategy.
In digital marketing, sterling content, and outstanding web copy are key factors.
Your copy and content are your brand voice and should be on-point and well-written to capture your audience and encourage them to take action.
This could be to;