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How to Write Engaging Blog Content: My 3-Step ACTIONABLE Formula for Creating High-Converting Blogs

Updated: 4 days ago

Blog marketing demands a lot of attention. Fortunately, you don’t have to be stuck staring at a blinking text cursor, hoping a great topic will magically strike. Learn in detail how to create exceptional content for your company blog.

Content and blog promotion demands a ton of effort, time and energy. Unfortunately, most companies today do not have this luxury. I mean, you’d rather put more time into developing your products than creating content for your company blog - anyone would!

How then can you create better blog content for your audience that attracts potential buyers on autopilot easily?

How to Create Exceptional Content for Your Company Blog (that attracts warm leads)

There are three (3) steps I take to go from an empty paper to a full-written blog post that’s perfect for my client or my brand.

These are;

  1. Step 1: Brainstorming Random Content Ideas.

  2. Step 2: Detailed Keyword Research.

  3. Step 3: Write, Write, Write!

Step 1: Brainstorming Content Ideas for Your Blogs.

The process of creating only the best content for your target audience depends on the ideas you can brainstorm.

This process is usually ignored by most company blogs I look up these days.

The sole purpose of this step is to primarily help you publish only the best possible blog posts that your potential customers want to consume every single time. 

Whenever I want to write a new blog post for my blogging clients over at SimonWrites Agency, I begin by spending 10-15 minutes juggling post ideas and putting them down. This could be in my notebook or my digital note keeper, Evernote.

In some cases, we ask our clients to also send their ideas on what we could write about. This way, we have something the client wants and not just what we want.

This process requires you to think of both your products and target customers at the same time. You ask yourself questions like, 

“What does my customer look for on Google?”, 

“What does my target buyer want to solve?” and 

“What blog content can I write that will answer specifically what he’s looking out for and eventually get him to buy from us?”.

In a nutshell, you brainstorm, you brainstorm topic ideas that will;

  1. Attract potential buyers,

  2. Educate them and provide utmost value and;

  3. Get them excited about your products or services and eventually turn into paying customers.


Every content must take every potential buyer on a marketing journey.

To make this easier for me, when planning blog content for my content marketing clients, I use a strategy I call, the 3 Es of writing high-converting blog posts;

  1. Educate potential buyers.

  2. Educate them.