Updated: 6 days ago
Is it good to use Mailchimp for email marketing today?
In this Mailchimp review, I will walk you through, MailChimp, a third-party email service provider with a great user interface, sterling features, and tracking that would greatly boost your sales through email marketing.
If you want to integrate effective email marketing into your startup, blog, or business, you should consider trying MailChimp.
What is an Email Marketing Software?
Email marketing software is a service-based software that allows users (marketers, businesses, brands) to send, manage, and track email marketing campaigns.
There are loads of email marketing software today, with various features, services, and functions. Some of these are:
And many many more!
Email marketing is the most effective tool for marketing, in fact, ahead of SEO, affiliate marketing, and social media.
What better way to reach your audience than using emails?
What is MailChimp Email Marketing Software?
Mailchimp is an email marketing service provider that allows its users to send email marketing campaigns to promote their brands, businesses, products, or services to email subscribers.
Just like any email marketing software, MailChimp also allows users to create simple landing pages. These are also called lead pages that businesses use to build their email database and hopefully increase customers and sales.
Is MailChimp Free?
MailChimp is great and free for up to 1000 email subscribers.
MailChimp's old version had way more free features than users enjoy today. For example, years back both free and paid MailChimp users could create as many automation campaigns as possible.
Today, users can only create a few automation in MailChimp. Only the premium users get to enjoy most of the benefits but either way, it's still one of the best free email marketing tools for beginners, intermediaries, and even experts.
Let us talk about how MailChimp can help you send great emails and manage your email newsletter.
Now let's talk about how MailChimp can help you send great emails and manage your email newsletter.
The Ultimate MailChimp Review: Features, Pricing, Pros & Cons!
What are the features included in Mailchimp?
Recover Abandoned Carts
Google Remarketing ads
Mailchimp's WebPages Builder
Mailchimp's Responsive Editor
Marketing Automation & Autoresponders:
These features allow users to send a sequence of emails automatically, based on the options they make. This feature helps reach new contacts as soon as they sign up and set emails to be sent, such as sending an email the day after they join your list.
Also, you could set up auto-responses for events such as contacts’ birthdays and a message for festive seasons.
Recover Abandoned Carts:
Personally, this is one of the most impressive features of MailChimp automation. It could send out email reminders to customers who have left their cart, so they could complete their purchase.
Mailchimp's automation allows some basic feedback, particularly when your contacts have made a purchase. You could get the feedback by sending a quick survey, asking for a review, or offering helpful advice that would help you serve them better. Again, you can set the time for the feedback, for instance, 10 days after purchase.
Google Remarketing ads:
This software would create Google remarketing ads automatically so your campaigns can reach users as they continue to surf the web.
The idea here is that some visitors would not buy your product on the first visit, but as you retarget and provide extra incentives, there is a higher chance of making purchases.
Landing Page Builder:
With MailChimp, you can create as many landing pages as you want. The built-in landing page builder can be used on every plan. There are two types of landing page builders: you use one to build your email list and the other for product promotions.
The integration of E-commerce into MailChimp is one of the premium features of the software. You can efficiently integrate the WooCommerce store with MailChimp.
One of the things it can do is allow you to synchronize all of your available WooCommerce products, orders, and customers. And any alteration you make in the future will surely be reflected in MailChimp also.
The next thing is to keep track of your campaign performance by evaluating your campaign's exact revenue. To move a step further, the tracking feature would indicate the exact campaign your visitor was coming from before making a purchase.
Lists are segments of your contacts, and this software allows an unlimited number of lists. Every month you can send up to 5,000 emails.
However, when it comes to autoresponders and automatic marketing, the free account is limited from using the automation features.
Mailchimp's WebPages Builder:
The evolution of MailChimp has been dramatic over the years, and it has grown into a full-blown marketing automation platform.
It is a website builder and allows you to create your website without writing or learning a single line of code.
There are several templates and email layouts. You can develop web pages and use the color palettes and themes to customize them to meet your needs.
The web editor allows users to make several adjustments, and alter texts, colors, or any content block on a webpage that you built with the MailChimp website builder.
Mailchimp's Responsive Editor:
As you know, sending marketing emails has progressed beyond just typing texts or email copy and hitting the “send” button.
MailChimp has two types of editors; the standard editor, which allows you to use only their predefined content blocks. The other is the custom code editor, and for this, you can build your HTML template.
The drag-and-drop feature is useful as you can easily add content blocks, remove them, and replicate them seamlessly. Also, you could hide other content within a content block.
Here are some of the distinct characteristics of MailChimp Editor:
Speedy load time
The drag-and-drop functionality
CSS Inliner support by default
Text version creation along with HTML template
MailChimp allows you to segment your contact list based on their locations and enables localizing the market requirements. The method used by this platform is not to get the exact physical location of the recipient but to use their IP addresses.
However, when the recipients use a VPN, it can affect the accuracy of geotargeting.
How to Create MailChimp Signup Forms
You can create signup forms in MailChimp, and a form builder is a handy tool for building, sharing, and translating your goals into a comprehensible form.
How do I create a pop-up form in Mailchimp?
The steps in creating a signup form in MailChimp:
Build from Scratch:
There are three different tabs on MailChimp’s form builder – Design It, Translate It, and Build It.
The Build It tab allows you to add the content of your form and structure it to meet your requirements. You can also select audiences and customize settings.
In the Design It tab, users can choose the fonts, colors, and graphics that suit their form and response emails.
Any alterations you make will be adapted by subsequent pages to ensure consistency.
For the Translate It tab, you could translate your form into different languages, so you can attend to all your users.
Creating and Sending Effective Emails in MailChimp
Sending emails to subscribers is the key to effective email marketing, and this software allows you to create and send attractive emails swiftly.
All emails in MailChimp are handled under “Campaigns”.
As soon as you initiate a new campaign, you have some options, which are:
Regular: This is the standard one-off email blast. To use it, you have to create the email by selecting an appropriate template and customizing it.
To initiate your Regular email in MailChimp, you kickstart by assigning a campaign name, then you select the segment of your list you wish to send to.
Under this campaign, fill in the email subject line, sender name, and email.
Mailchimp has over 50 templates that are responsive to modern design.
After choosing your template, you can edit and make adjustments to fit your brand or business.
Next, the visual editor allows users to customize the email with ease.
You can then preview your emails, and you can edit any element by clicking on it and making the adjustment.
Finally, you have to select when the email will be sent.
Plain text: Regular emails typically have no images or formatting. Mostly text only.
A/B test: You can create different emails with different versions.
One major difference between the A/B test campaign and the regular campaign is that you would be asked to select the element you would like to split the test from the start. Some of the elements you could split-test are subject lines and email content, among others.
You have some options when you want to split-test: the subject line, form name, content, and send time.
Sometime back, most of Mailchimp's automation features used to be available for free users.
This MailChimp feature allows users to create emails that would be sent in response to specific events and you can also create effective autoresponders.
MailChimp Pricing: How Much Does it Cost to Use Mailchimp?
Is Mailchimp still free?
MailChimp Offers a Free plan; hence, they do not provide a free trial.
What differentiates MailChimp from other email marketing providers is its free forever plan.
You can add up to 500 subscribers for the free plan and send up to 1,000 emails every month. That is great for starters looking to try a top-notch email marketing service provider like MailChimp.
Mailchimp paid plans:
The Paid Plans
MailChimp Essentials Pricing Plan ($12.43 Per Month): This is the least expensive MailChimp plan.
Here are the features of the Essentials plan:
Everything included in the free plan:
There are up to 3 audiences
Up to 3 users
You can have up to 50,000 contacts, but the price goes up based on the subscriber count
24/7 email support
This plan does not include an email autoresponder for automation.
MailChimp Standard Pricing Plan ($12.43 Per Month): This is the plan every business owner would want to subscribe to, and it is on par with several email marketing service providers’ pricing plans.
Everything included in the Essential plan
Delivery by time zone
Maximum of 5 audiences
Up to 5 users
Custom audience generation
Send time optimization
This plan contains features that most brands require to increase conversion and boost sales.
MailChimp’s Premium Pricing Plan ($334.56 Per Month): This plan includes all the MailChimp features for large businesses or organizations.
The benefits you get from this Mailchimp plan:
Unlimited Emails Monthly
Unlimited Live Chat Support
Unlimited Live Email Support
Advanced Segmentation Features
Some distinct features of the Mailchimp premium plan include:
Delivery by Time Zone: There are times allotted by users to attend to emails, such as during lunch, or early hours of the office time. Therefore, this paid plan lets you set an email delivery time based on the different time zones. This action would lead to the generation of more conversions and interactions.
Multivariate Testing: This is a deep level of split testing, and it works better on large lists.
Analyzed Demographics: Some of the functionalities in MailChimp can estimate the age and gender of your subscribers. This segmentation allows you to send more specific and higher-performing emails to users.
Mailchimp Customer Support: MailChimp Support Options
What happens when you get a bug, or you get stuck using Mailchimp?
I have been a MailChimp user for 5 years now and I can confirm that MailChimp support is top-notch. You get speedy responses, are friendly, and are fast.
However, due to its exponential growth over the years, Mailchimp does not offer unlimited support for free accounts.
MailChimp incorporated the ‘freemium’ as an integral part of their business model. But with a free account, you have up to 30 days of free email support which isn't bad.
Unlimited support is for subscribers on the paid version.
However, their knowledge base contains several articles, user guides, and video tutorials to help every user out.
Pros of Using MailChimp for Email Marketing:
Easy to use, and has all the necessary features
Free to start with
A powerful slew of automation options
The free plan is amazing
Easy to import subscribers
A/B and multivariate testing are available
CONS OF USING MAILCHIMP:
MailChimp is a generic email marketing software
It can get expensive as your list grows
Signup forms are not too attractive
Final Note on MailChimp Email Marketing Service Provider
Email marketing is at the centre of any successful online business, and MailChimp is a good email marketing service provider that you should consider.
The drag-and-drop email builder is always an exciting software to work with.
Why Should You Use MailChimp?
Here are some great reasons that I use and love Mailchimp:
1. MailChimp's User Experience is Exceptional
The intuitive automation features of MailChimp are well-designed for a better user experience, and it is a reason you should consider this app for a successful email marketing business.
This feature is not just for marketing emails but also transactional emails, Google, Instagram, Facebook ads, and coupons, so you map out the entire customer journey.
The ideology behind automation is to customize the user experience and meet your targeted marketing needs without an entire marketing representative.
The app could send reminders to users about their abandoned carts, offer clients discounts on different occasions, and send emails to the relevant groups. Hence, you don’t need to write and send emails to individuals at all times.
MailChimp’s automation would be very efficient if you have a large organization with a robust database and contacts to attend to a limited workforce. This service provider would just be handy for such purposes.
2. Mailchimp's Forever Free Plan
If you are just starting on your email marketing, MailChimp’s “Forever Free” is a go-to.
Come to think of it, you get a subscriber list of 2,000, and you could send 12,000 emails monthly. For free! What a good way to start with a superb email service provider such as MailChimp. On the other end, you could set it up easily with a low-risk introduction to the email marketing industry.
However, when your email list grows beyond this number, you would have to subscribe for a paid version. Personally, the free account would meet all your needs as you start.
3. Custom-Designed Forms
Sign-up forms are invaluable in reaching out to your customers. MailChimp would provide these forms and create room for you to customize these forms to suit your needs and then add your company’s logo.
In addition to your company’s logo, you could also include your social media handles on the form.
These features ensure you and your customers have a seamless experience. What of the lists on your mobile contact? MailChimp allows you to integrate the lists on your device’s contacts, and you leave no stone unturned.
4. Detailed Reports and Analytics
Marketing is not a hit-and-run thing; it is n ongoing process. You use the insights you got from previously executed marketing plans and use them to make data-driven decisions for future campaigns.
The reports you get from MailChimp are very robust and let you know the success and failure more categorically. The service provider avails the information through interactive charts and graphics.
MailChimp would provide a comprehensive dissection of your email campaigns and how they are faring. It would also provide detailed information on how your campaigns are doing across different social media platforms compared to competitors.
This invaluable feedback from the software would eliminate the need for an email marketing expert. From the report, you can make professional decisions by yourself and grow your business exponentially.
5. MailChimp is Very Easy to Use
What more would you need than a super user-friendly and flexible platform for your email marketing? From my experience, it is designed for anyone, even when they are not techies. MailChimp would allow non-techie persons to send professional-looking emails.
This service provider was launched in 2001, but I just keep seeing new updates, designs, and better features to make the user interface more friendly and clearer. You choose from templates and set your layout and text using the simple drag-and-drop design feature.
You just need to take a sneak peek into the MailChimp app and experience the ease and leverage it provides.
What do you think about this Mailchimp review? What email marketing tools do you use or plan to use?
Drop a thoughtful comment below :(