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Why I HATE SEO in 2023 (Even As a ‘SEO Content Writer’)

Updated: 4 days ago



In today’s week of blog and content marketing questions, I’ll be talking about ONE of the biggest mistakes businesses like YOURS make with SEO and content marketing. And it's exactly why I HATE the SEO game right now.


Let me tell you one thing:


I hate search engine optimization!


Curious to know why?


It's simply because I think it's the major reason businesses over-optimize, employ black hat SEO and ends up messing up their SERPs in the long run.


Now, there's the rise of AI assistants and businesses are rushing to use AI writing tools to generate blog posts. Now that may save you a bit but would hurt your SEO in the long run.


You might be a little confused but in this blog post, I’m going to prove this to you.


Caution: You might end up hating SEO too :)


Why I HATE SEO (and why you should too)


To begin with, here’s why SEO is the greatest reason startups today make a bunch of mistakes they don’t even know.


It’s simple…


The search for Organic traffic makes 99% of businesses online FOCUS on creating content "for GOOGLE" rather than creating content "for its customers"!


Here's what I mean:


  • Switching content headlines to suit search engines and please Google.

  • Forcing keywords into content pieces for fast crawling by Google.

  • Writing content pieces solely based on keyword research (and not what your customers want to read).

  • Keyword stuffin'


In Simple Terms; OVER-OPTIMIZATION (AKA Writing for Search Engines Rather than for Humans)


In the past years, I’ve worked with over 20 startups and managed their blogs and here’s what I’ve come to notice;


Startups believe Google is the pillar they need to survive as a company.


You see, there are 2 basic mistakes almost every startup or agency makes when it comes to content marketing.


  1. Strongly believing the startup wouldn’t grow without Google.

  2. Doing exactly what their competition is doing.


Focusing on SEO during the first few months as a startup could make you miss out on what I call the 3 E’s of Creating High Converting Blog Posts for your business.


Before you hit "publish", each piece of blog content must:
1. Entice your target customers to read.
2. Educate and enlighten them.
3. Excite them to try or pay for your software.