How to Prepare an SEO Audit Report + Free Website SEO Analysis Checklist

How do I do an SEO audit on my page?

My name is Simon Zaku and on this page, we go through the ins and outs of performing a full website SEO audit report or a blog SEO analysis report for any website.

We look at the importance of a website SEO audit and why you need to perform an SEO audit on your website.

I also include practical examples of SEO analysis reports and audit PDF files/audit videos for some of my clients within this resource guide.

By the end of this guide, you should be able to perform an extensive website SEO audit (also known as SEO Analysis Report) for your website without the mistakes of a detailed website SEO analysis report.

Apply for a Free and Extensive SEO Audit: Talking about getting an extensive (and free) web SEO audit without paying, I am currently offering a free website SEO audit to only a few websites. I'll look through and analyze your website's current SEO status, its search presence, brand, and social media pages, and prepare a detailed website SEO analysis report sheet. Click here to apply for a free SEO audit from me (Simon T. Zaku).

Let us go into the "how to".

How to Perform a Complete Website SEO Audit in 3 Steps

How to Prepare an SEO Analysis Report + Free Website SEO Audit Checklist

What is an SEO audit or what is a blog SEO audit?

An SEO audit is a process of checking and analyzing a website and evaluating opportunities for organic growth by noting possible opportunities, errors, or site SEO improvements to improve the website's organic search rankings and traffic.

Typically, an extensive website audit should aim to improve search traffic by a good percentage after implementation.

This whole process of SEO audit involves different SEO tasks typically run by an SEO professional to identify errors, possible corrections, or opportunities that can help the website gain more visibility on search engines.

What is an SEO content audit?

A content audit on the other hand is a typical process of an overall SEO Audit process. A content audit or website content audit is the process of evaluating the content of a particular website for recommendations on how to improve content, update content, repurpose content, or optimize content to rank higher for more targeted SEO keywords.

Many SEOs focus on the SEO performance, the SERPs, or keyword performances of a website, and forget about the content aspect, which is the pillar for most websites doing well on search engines.

Why is a website SEO audit important?

The primary purpose of conducting a website SEO analysis is to identify room for organic growth on a particular website. The goal of an SEO audit or a content audit is to find loopholes that will allow organic traffic growth of a particular website.

A complete website SEO analysis report allows website owners to analyze the overall performance of a website, content, errors, corrections, or possible opportunities for improvement to attract thousands of organic traffic without PPC or Paid Ads.

The purpose of running a Web SEO audit is to find loopholes or errors to improve a website's search performance.

This could be technical SEO errors.

This could be spelling errors.

This could be grammatical errors.

This could be design improvements.

This could be UX or UI improvement or improvements on a website, These are recommended fixes that a particular website needs to improve the search engine performance of that website.

Now, how do you perform a website SEO audit today?

How do I perform an SEO audit on a website?

The 3 Steps to Performing an Extensive SEO Analysis Report for a Website - the HIDDEN "OOF" HACK

There are steps required for an effective SEO or content audit.

I made this powerful SEO Audit strategy that works and is easy to remember. I call it the "OOK SEO Audit Strategy".

What does an SEO audit cover?

1. Step One: (O) On-Website SEO Analysis - This involves all the detailed analysis you run for your website.

2. Step Two: (O) Off-Website SEO Audit (Competitor Analysis) - All the detailed SEO tasks to perform on competitor websites to find possible areas to improve your website's SEO.

3. Step Three: (K) Keyword Analysis - Using the data from the first and second steps which is the (I) website analysis and (II) competitor analysis, we will carry out an extensive keyword analysis to come up with lucrative (and hidden) SEO keyword ideas to target.

I reveal this hidden approach to get powerful SEO keywords for any specific website in five minutes or less.

So if you're ready, let's get into it.

Step 1: (O) - On-Website SEO Audit

This is the first step I carry out for each of my SEO clients during our periodic SEO and content Audit processes.

What is an On-Website SEO Audit?

Just like on-page and off-page SEO. This term, I coined, is the necessary SEO processes carried out on your website (or your SEO client's website) during a thorough SEO Audit or web SEO analysis report. Thus On-Website SEO Audit is the process of evaluating your website (not competitors) for possible SEO or technical errors and/or opportunities for improvement on your website (or client's).

This on-website analysis tells you everything you need to know about your website at the time of performing the SEO audit.

There are certain key indicators for the On-website SEO Audit process. These are the key SEO indicators that any website owner should evaluate on their website:

1. Site speed,

2. Mobile responsiveness or AMP (accelerated mobile pages).

3. Website backlinks,

4. Current traffic data (Google Analytics).

5. Duplicate content,

For each indicator, I will share free tools to help you check. So you can easily go through each and put down what you find in a document.

1. Site Speed

Site speed plays a crucial role in search engine optimization.

Search engines pay attention to the time visitors wait for your website to load.

It plays one of the top roles in search engine rankings today. If a site visitor has to wait a long time before your site loads, then they probably will bounce out of your website.

Thus one of the first steps to performing an extensive SEO Audit is to check your site speed.

I use a free tool called Google Page Insights that allows users to check the speed performance of any website. It also recommends improvements to boost your site speed.

2. Mobile Responsive.

Search engines also pay attention to the mobile responsiveness of any website. This is because there are lots of search engine users who are using mobile devices.

About 96.5% of global internet users accessed the internet via mobile phones.

So if you cannot provide your web pages in a mobile responsive structure, search engines may de-rank your web pages.

You can use BrowserStack to see how responsive your website is.

This free tool allows you to test live versions of any website.

Depending on your web hosting service provider, you can also allow AMP (accelerated mobile pages) on your website, which is a simplified version of every page or blog post on any website.

3. Backlinks

How do you check your backlinks on a website?

There are several SEO backlink checker tools (free and paid) but here is an example of how to use the SEMRush tool to see your most popular backlinks.

But since most great backlink tools are expensive, you can use a mix of Semrush, Ahrefs, Majestic, and Neil Patel's free SEO backlink checker to get a good feel of websites linking to you.

This will give you an idea of how your website is performing.

4. Domain Authority

What is Domain Authority (DA) in SEO Analysis processes?

Domain authority tells how well or how trusted your website is to search engines. The higher the domain authority you have, the higher the rankings for your website.

To check your website's domain authority you can use the MOZ Domain Authority checker or DA Checker Tool.

Bulk DA PA Checker Tool

You can do this for any website to know the level of trust search engines, especially Google have for that website.

You can also find out your Spam Score which is also really important.

5. Duplicate Content.

There are free tools that allow website owners to check for duplicate content.

Duplicate content slows rankings and can hurt your website in the long run.

This could be duplicate content on your website or plagiarized content. Either way, search engines frown at duplicate content and every complete SEO audit must include a detailed content audit.

Most content creators assume duplicate content can only happen from a third-party website.

When you have two or more similar or identical web pages, you can confuse search engines on which to rank. To avoid this, create unique content and target unique keywords for every page.

How do you check duplicate content on a website?

You can use Plagiarismdetector, A free tool that allows users to check for duplicate content using any URL.

5. Google Analytics

Google Analytics breaks down your website traffic, but I'll only list important Google Analytics data you need during web SEO analysis:

1. the number of visitors you get per month.

2. the number of users you get per month.

3. your traffic sources,

4. devices

5. countries in which most of your traffic comes from.

Use the Google search console to find out data about your website's current performance on Google.

Google Search Console is a free tool that allows users to process and analyze their Google rankings and search performance.

Use your Gmail to log into your search console and connect your website.

Here are key indicators to pay attention to in your search console during your extensive SEO Audit report:

1. your website's top-ranking pages

2. your top-performing search keywords

3. indexed and non-indexed pages on your website

4. total web search clicks for your website

5. broken links, 404 errors, and other page errors

6. used devices, search queries, and top countries

7. your website's sitemap

These entire steps are included in your website analytics which is the first step in carrying out an extensive SEO analysis report for any website.

(Don't forget the OOK SEO Audit Approach stands for 'On-Website', 'Off-Website', and 'Keyword Analysis')

(O) SEO Audit Report, Step 2: Competitor Website Analysis (aka OFF-WEBSITE SEO Audit)

The second step evaluates what works in your unique industries.

You're checking out similar websites (or competitor websites) to understand what works, analyze their backlinks, and top-ranking pages, evaluate organic keywords they currently rank for, and more.

(Don't know your competitors? Keep reading, I'll show you a simple way to find similar websites to yours in seconds)

This will help you better position your website and SEO strategy.

Here is how to check or get an idea of your competitors.

SimilarSites is a free tool that lets users find websites similar to any website. Head over SimilarSites and insert your website URL and search.

Another free tool you can use to find great websites similar to yours is Semrush.com. Use the Semrush website analyser tool and search your website.

Here are the key SEO indicators you need to check from your competitors' websites (Off-website SEO Audit Strategy).

1. Domain authority,

2. Top-ranking pages,

3. Most shared pages,

4. Content type and content frequency,

5. Top ranking keywords (for competitors).

1. Competitor Domain Authority

When it comes to domain authority, you can use the MOZ free tool to check the domain authority for your competitors and have a feel of how well they are doing on search engines.

2. Your Competitor's Top Ranking Pages, Most Shared Pages, and Top Keywords.

You can use Umbrellum, Ubersuggest, or Ahrefs site explorer tool to check the top ranking pages, keywords, and Buzzsumo to see their most shared web pages.

The next is the type of content that is mostly popular or mostly shared. You do this by checking their top-ranking pages, most shared pages, or most talked about posts on their websites.

This leads us to keyword analysis, which is the next step.

3. Competitor Keyword Analysis.

For competitor keyword analysis, I use Google Keyword Planner (GKP) with a mix of other free keyword research tools.

Tools like Ubersuggest do a great job of showing your competitor's highest-ranking keywords.

How do I know what keywords my competitors are ranking for?

I use free tools like Thehoth's Google rank checker, and Ahref's free keyword rank checker to extract all the keywords my competitors rank for. I then create something even better and more engaging for my target audience.

Pay attention to these SEO keywords as you will be creating pages and blog content around these keywords to compete with competitor websites just like yours.

This gives you an idea of the keywords you should not waste time on.

(K) Website SEO Audit - Final Step 3: "Keyword Analysis"

Head to Google Keyword Planner and sign in using your Google Keyword account or Google AdWords account.

You don't need to be running PPC ads to have this account. You can have it for free using your Gmail account.

Insert the keywords extracted from your competitors (in the previous step) and put in your target countries as seen from your Google Analytics data.

Google Keyword Planner will give you a detailed report on related keywords you can use.

Examples of SEO Audit Reports (Real SEO Analysis Reports Included)

How do I create an SEO audit report for a client?

As an SEO freelancer, I offer free website audits at intervals within the year (currently offering but won't be on by month's end). Here is a website SEO and content audit report and video I for:

1. Sarahsugar.com,

2. Roger Pederson,

3. Alex Belov (Belov Digital Agency), and;

4. Micell Peru.

The first example of a website SEO audit report I performed was for Sarahsugar.com.

Sarah Ize-Iyamu reached out to me for a detailed SEO analysis of her website.

Sarah Ize-Iyamu is an entrepreneur, business, and relationship coach at Sarahsugar.com.

Here is the SEO Audit Report I prepared for Sarahsugar.com:

Download the Free SEO Audit Report for Sarahsugar here.

Here is the SEO Analysis Video I prepared specifically for Sarahsugar.com:

Secondly, Roger Pederson is an author with several books in different book stores and online stores like Amazon.

Roger applied for the Free Website SEO Audit here and I prepared this SEO analysis report for Roger:

Download the SEO Audit report for Roger Pederson for free here (PDF file).

The next example of a content audit I performed is for Alex Belov.

Alex is the founder of Belov Digital Agency and has been dropping really thoughtful comments on my posts on LinkedIn.

As a thank-you, I decided to offer Alex a free SEO Audit. Here is the detailed Content Audit I prepared for Belov Digital Agency.

Join my blog group to download and access the complete Web Content Audit report file that I prepared for the Belov digital agency.

Now, what is the next step?

After performing a complete SEO audit, what do you do next?

How to Use an SEO Audit Report (after Running the 'OOK' SEO Audit Strategy)

How do you make use of your SEO audit reports or SEO analysis reports?

A web SEO analysis aims to allow website owners to plan a more effective SEO strategy to rank more and easier on search engines by leveraging loopholes within the website's current search and technical performance.

Using the data from your SEO analysis or SEO audit report, you can do the following:

1. Create or better plan a better SEO strategy for your business or website.

2. Design a better backlink strategy

3. Update old content

4. Remove duplicate content.

5. Generate tons of lucrative blog content ideas for SEO.

6. Create better content than your competitors.

7. Assess and analyze your technical SEO (site speed, AMP, bounce rate, etc.).

An SEO analysis report improves organic website traffic for any website.

Free SEO Audit Tools

How can you get an SEO analysis of your website?

Is there an SEO Audit tool that is free?

There are a few good SEO Audit tools that are free to use. Some powerful free website SEO Audit tools are;

1. Semrush Site Audit free tool.

2. Seoptimer free SEO Audit and reporting tool.

3. Ahrefs free Site Audit tool.

4. Seomator Free SEO Audit tool.

5. Thehoth free SEO Audit tool.

6. AISEO SEO Analyzer.

Here is an exclusive offer.

A Completely Free Site, SEO, and Content Audit from me.

Get a Free Website SEO Audit + Video Analysis from Simon

How do I do a free SEO audit?

This entire guide took time to put together and carrying out each of these steps (performing a complete SEO audit) takes time, and requires expertise and experience.

So, can you get a quality SEO audit for free?

Yes. You can get a detailed SEO audit and analysis report (video analysis included) for free by visiting https://simonzaku.com/free-website-seo-audit-checklist/ and filling out the application form. My team (at Simonwrites SEO Agency) and I are currently allowing website owners to tell me about their websites for a detailed SEO Audit report and analysis. COMPLETELY FREE!

This also includes a content audit report with a personalized video from me detailing your website audit.

My name is Simon Zaku and I am an SEO professional (and founder of SimonWrites Agency) with 10 years of hands-on experience I can help you carry out an extensive SEO audit for free for your website, company, SaaS startup, or digital marketing agency.

So all I need you to do is I need you to fill out this very form. It is completely free.

I'll then go through your website, and send you:

1. A detailed PDF with all the actionable steps to take for more search traffic on your website.

2. Technical errors or loopholes.

3. Broken links.

4. A detailed video walk-through of me walking you through exactly how to improve your website's organic traffic.

Use this link to apply for this free website SEO audit today while spots are still open.

I will also send you a personal message and I'm always super happy to build long-lasting relationships with all my readers.

On the other hand, if you need an SEO and blog professional, feel free to email me at simonzakucom@gmail.com or simon@simonzaku.com to inquire about my SEO and content services.

Once more, use this form to apply for this exclusive (and limited) SEO audit I am offering to my amazing readers like you.

Thank you so much for visiting and reading my blog. Share this image on Pinterest and X :)

Have a productive day,

Simon Taki Zaku

Owner: simonzaku.com/blog/