Updated: May 27
Should you hire a freelance writer in 2023?
Just a day to publishing this article on A.I or ChatGPT Versus Freelance Content Writers, I got this email from a popular A.I writing brand:
"What if you could have your own personal content writer?
- A content writer that comes without the headache of management. A content writer that can write tirelessly.
- A content writer that can create fluent-English, high authority content. A content writer that can write 100% search-engine friendly content.
- A content writer that can write content in seconds for you. INTRODUCING..."
But the question remains; is that tool even possible?
Is ChatGPT A.I taking over the jobs of freelance writers?
In this article, I have a long list of factual reasons why you should hire a freelance writer over any A.I writing tool or assistant out there.
Don't get me wrong - ChatGPT is an amazing writing tool but is definitely not taking over the jobs of expert freelance writers and I'll show you why and how.
As a business owner, you are often focused on product development, sales, and customer relations.
These tasks you joggle are often time-demanding. Hence, you might not be able to craft intriguing and excellent articles consistently. Here's why going for an expert writer will always be the better option as a startup.
Thus the question remains; should I use an AI WRITING ASSISTANT, CHATGPT OR HIRE A FREELANCE WRITER for my startup?
12 Reasons to Hire an Expert Writer for Your Startup - Where A.I (or CHATGPT) Falls Short!
I've been freelancing (writing and content marketing) for the past 7 years and from experience working with dozens of startups, SAAS, and agencies, here are the top reasons AI writing tools can never take the jobs of professional freelance writers.
Let's get into it...
1. Access to the Best Real Life Work-Experiences from the Freelance Writer
When you want to hire a freelance writer, you have access to not only the global pool of writers, but you have access to the best writers. You would ask: why would you say freelance writers have more experience?
Here is the point, most freelance writers have worked on tons of projects for specific industries, and there is a high probability they have worked on a task similar to yours, especially when they are professionals in a specific writing niche, e.g., B2B or B2C, eCommerce, Cryptocurrency, etc.
Come to think of it this way; working for several clients in the same niche is different from working for a single company as an employee. The diversity allows you to garner more ideas to their knowledge base.
An experienced freelance writer knows exactly what is right for your business. They must've worked in a similar business environments.
Side Note: Are you looking to hire a freelance writer? I'm inviting you to try out my team and me. You can learn more here Or preferably send me an email to enquire more about our blog writing services (for b2b startups and agencies).
2. Your Content Will Convert Higher If Researched and Written by an Expert Freelance Writer
Each article you produce should act as a funnel for your business.
It should take readers on a journey. A marketing journey.
It should take visitors through your lead magnets or newsletter and then possibly customers or clients.
The purpose of creating content and blogs is to generate more leads and increase conversion. Freelance writers and copywriters are masters in the art of persuasion, and it takes experts to craft words that convert.
However, if you are not an experienced copywriter or content writer, you may be unable to achieve this feat. So, just hire a freelance writer to handle this crucial aspect of your business growth.
An A.I writing tool wouldn't know about your customers, what they want, your products, and exactly how to persuade them to buy. And that's exactly what content marketing is all about - getting your ideal target audience to sign up or purchase from you.
3. An Experienced Writer Will Design a Defined Email Marketing Content Strategy for You
Emails are part of content marketing.
In fact, it's one of the biggest sources of revenue for most digital companies today.
Emails have gone beyond the regular things, such as the all-text they used to be. Hence, you need an expert in email marketing to get an excellent job done, more so, to bring the desired plan out.
Email subscriptions are needed to grow your small business. Subscribers receive more information about new products and are kept up-to-date about the services that you offer.
An experienced freelance writer will ensure you write high-converting emails as well. For example? If you work with me and my agency, we take care of your blog content and weekly email newsletters planned by us and sent by you. You can contact me if you're interested.
There are email marketing service providers such as Moosend, MailChimp, etc., and you need consistent and useful content to turn subscribers and visitors into customers.
This is another benefit your business would enjoy when you hire a freelance writer that is an expert in email marketing.
However, adding words together does not always translate to great conversion or leads. And that's what an A.I writing tool will do.
You need to put concerted efforts into your writing to get the result you desire. You would need an expert email writer to handle your email content to get the desired results.
4. Flexibility to Work Whenever:
This is one of the central benefits of hiring a freelance writer over using an A.I writing assistant on an in-house team. Most in-house professionals would focus on their tasks strictly during official work hours, and might not have to attend to any task over the weekends.
The focus of a freelance writer is to meet the needs and surpass the expectations of the employer or agency they are working for. Hence, we can work flexibly and within tight schedules and deadlines.
From another perspective; you have access to a worldwide pool of human resources.
I could choose to assign a task to a freelance writer I have worked with before even during 'non-working' hours with additional tips.
5. You Get Well-Researched, Detailed (or Long Form) Content
Different strategies work for various businesses, but long-form content is just a bang in accelerating your ranking on search engines. The days of 200-600-word articles that would encourage the whole wide web to celebrate you are long gone.
You must provide absolute value.
When I am talking about long-form content, I mean something above a 2k to the 3k-word article.
You may have to pay huge sums to get a 3k-word article by an AI tool.
So, what would make someone dedicate 20-30 mins of their time to reading your article?
It must be of the highest quality, intelligently crafted, and able to enlighten the reader on what they have no prior knowledge of.
6. More SEO Traffic for Better Content
If you create and promote exceptional content, search engines will reward you.
SEO begins and ends with high-quality writing and promotion. However, not every piece of content would rank well on Google, and pumping out ‘good’ content is not enough. You need an expert in SEO writing for your content to be visible on Google.
You might know what your audience needs, but you might not know about search engine optimization strategies. There is the need to insert related keywords that rake higher search results while avoiding keyword stuffing.
I can’t talk enough about SEO writing to increase traffic to your website. After all, writing without generating more leads and traffic would just be a waste of your ‘limited’ time.
7. Access to Extra Services or Additional Skills
Freelance writers have worked with several clients and agencies, which has forced them to develop some other relevant skills. Some of the skills they have might not be relevant to you at the inception, but in the future, you could come to utilize those skills.
From my experience in the freelance industry, any freelancer would be thrilled to offer the best they can even within a low budget, as that is the source of their livelihood.
Also, they are often quick to offer their other skills, when there is a need for them, as they want to remain relevant to their employer.
Aside from writing, freelance writers could also offer services such as virtual assistance, customer services, and general clerical services.
Also, remember that they also have their college degree and could be very instrumental to your business development.
8. Way More Backlinks
A good freelance writer would know how to get more backlinks by implementing strategies that have worked for several other clients. “Backlinks”, meaning sites that link to your site are one of the most important factors to rank high on Google.
When you get backlinks from credible and authoritative websites, you are setting your business for increased traffic.
One easy way that would help you understand backlinks is to see it as a conversation among websites when website A writes and links to website B on a similar topic. It is like a recommendation, and it would increase your business reputation and traffic.
Building ‘quality’ backlinks to your website are tasking and time-consuming.
A good freelance writer would know how to get more backlinks by implementing strategies that have worked for several past clients.
9. Access to their Influential Leverage - an A.I assistant has no profile
Excellent freelance writers are authorities in their industries and many run their personal blogs and websites which are linked to other authorities in different industries.
As a small business owner, you could leverage the influence of your freelance writer to still grow your business.
Often, freelance writers could have worked for big companies, gotten several recommendations and testimonials, and would be well known on social media.
For example, as a content manager at UniclixApp, my author bio was always attached to every blog I wrote. This helped create a closer bond between the readers and the team and me.
With this accrued experience and influence, your small business can be helped and you could see significant growth in traffic by their recommendations.
10. Experienced Content Writers are Great Social Media Copywriters, Managers and Marketers
Freelance writers get their jobs through different social channels, and they are often in the strait of pleasing their clients.
Most freelance writers have superb social media marketing skills as they must market themselves always…you would be amazed at how helpful they could be.
As discussed in the preceding point, freelance writers often have more than writing skills, and you never could tell how helpful those skills could be.
The need to reach out to new clients dive deeper into the market, and most times handle social media accounts for different clients further pushing freelance writers to develop their internet marketing skills.
This knowledge and experience would be helpful for a small business. On the other hand, an A.I writing assistant is just a writing tool.
11. Beyond Freelancing Partners, You Build Real Human Connections
Building connections with the right people is a powerful marketing skill.
Meeting freelance writers who are authorities in their different niches, and could be of tremendous help to you and grow from being business partners to building bridges of connection.
Employing staff with this niche expertise could be expensive, particularly when you do not require those services often, but still have to pay to keep them.
Some freelance writers are respected and have a large audience that would be of tremendous help when you are just building your business. These are reasons that still supersede what you could get from employing workers.
12. A Content Manager’s Profile Helps Build Your Website's Brand Personality
Here is another point that you should consider for hiring a freelance writer. Freelance writers could be content managers also, and they could have built their brands and personalities on social media channels such as Twitter, LinkedIn, Instagram, Pinterest, and other social apps.
You could leverage their online profile and build your brand.
How to Hire AND Manage a Freelance Writer
Small business owners that are just starting want to expand their teams. That would be abnormal if you are not interested in promoting your brand or building your business.
You would ask yourself;
How do I manage freelance writers?
We might not be in the same geographical location, so how do I bridge the time difference?
How would the work culture in his/her country affect our task?
Here's how to manage freelance writers.
Effective communication: Once you have hired your writer, the next step is building the communication gap, or else the work would be done haphazardly. In addition, you could employ a communication channel such as Slack. This tool would help you send all the necessary information, both major and minor corrections, and images when needed.
You should get feedback within intervals: There should not be extended periods of silence between you and your writers, there should be room for consistent feedback on work progress at intervals.
Sign a written (and signed) contract: Very important before you begin work.
Do you need an experienced b2b blog writer or marketer for your startup, agency or personal brand? Let's talk!
If you are by any chance looking to hire someone to write content for you, feel free to contact me to get me and my amazing team to see how we work with you and help your startup.
Do you want to join the free content marketing and writing community forum for startup founders, b2b marketers and agency owners? Click here to request to join the group and I'll personally accept you.
Thank you for reading and see you again :)
Founder, SimonWrites Agency, SimonZaku.com