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How a Startup Blog Can Develop an Effective Content Marketing Strategy: Here's My Take!

Updated: 4 days ago

Content marketing is undoubtedly one of the most effective digital marketing strategies for startups today. As such an effective content marketing strategy or plan is crucial for any blog's growth.

But what does it look like to build an effective content marketing strategy for your SaaS startup?

According to Content Marketing Institute, 55% of business-to-business (B2B) marketers have said they’re unclear about what an effective content marketing strategy looks like.

This includes startups, agencies, entrepreneurs, and marketers!

There’s so much content out there today preaching about all the good results and ROI (10000s of traffic with 2%-10% signup rates) that come with implementing an effective content marketing plan for your business.

Here are two (2) things;

  1. Blog content marketing takes your readers on a marketing journey.

  2. There’s no perfect content marketing strategy that fits all.

Content can be the base pillar of your entire marketing plan and it must be able to accomplish 2 goals:

  1. Inform your customers about your products.

  2. Educate your customer with niche-related information that isn’t directly promotional to your software product.

What Are the Steps to Developing an Effective Content Marketing Strategy for a Start-Up Blog?

Firstly, your content marketing must be able to accomplish your brand goals and objectives. Each idea you flesh out must be able to;

  • Solve (or answer) a problem or concern.

  • Take your potential customers on a buyer's journey (marketing funnel).

  • Enlighten them on how your software can help solve these problems.

  • Get them to try your product or service and swipe their cards monthly.

The three (3) principles I follow every single time when creating content for a SaaS company blog. I use a strategy that I call ‘the 3 E’s of writing high converting blog content’. Every content piece must;

  1. Excite your target market to read.

  2. Educate them.

  3. Entice them to purchase or sign-up for a trial version of your software product.

Content marketing costs 62% less than traditional marketing -, with a proper content marketing strategy for your company, you may not even need to spend a dime on social media ads.

The same research also reveals that 82% of businesses with a blog see positive ROI from their content marketing efforts. Interestingly enough, only 39% of B2B marketers say they have a documented content marketing strategy.

Here’s what an effective content marketing strategy should look to achieve:

  1. Must increase brand awareness for your software product (direct traffic and social mentions).

  2. Attract and convert reader readers into trial users and eventually paying customers.

  3. Improve search rankings (longer-term goal).

  4. Build a community around your brand (guest posting, social media communities).

  5. Tell stories that connect with your customers.

“Okay. Let’s set up the Buffer blog. Let’s write about interesting things that are in the social media space so people find it interesting” – Leo Widrich, co-founder, Buffer.

1) Crafting a Successful Blog Content Marketing Plan is Essential for Steadily Generating leads and Email Sign-ups (on auto-pilot).

Lead generation is one of the biggest returns you can ever get from your SaaS content marketing efforts. Your content plan must have in place certain ways to attract email sign-ups daily from your content pieces.

To be clear, you could have a company blog OR an educational blog for your